National Plumbing Website Report
We Audited 1569 Plumbing Websites Across the United States
The average plumbing website scores 44 out of 100 on the Plumbing Website Index. Here's what we found.
National Snapshot
44/100
Plumbing Website Index
Median: 50
0.6s
Avg Load Speed
52%
Online Booking
97%
SSL Secured
55%
Reviews Displayed
81%
Clear CTA
Plumbing Website Index Score Distribution
Based on 1569 in-depth website audits
44
Average
50
Median
93
Highest
5
Lowest
State Comparison
| Market | Sites | Index Score | Avg Speed | Online Booking | SSL | Reviews |
|---|---|---|---|---|---|---|
| Texas | 466 | 45/100 | 0.7s | 51% | 96% | 53% |
| Florida | 415 | 47/100 | 0.5s | 54% | 98% | 57% |
| Arizona | 132 | 45/100 | 0.5s | 53% | 96% | 68% |
| Tennessee | 90 | 43/100 | 0.5s | 45% | 95% | 51% |
| North Carolina | 90 | 40/100 | 0.4s | 39% | 100% | 51% |
| South Carolina | 61 | 42/100 | 0.6s | 54% | 100% | 67% |
| Georgia | 60 | 37/100 | 0.7s | 53% | 100% | 57% |
| Oklahoma | 58 | 40/100 | 0.5s | 62% | 98% | 51% |
| Alabama | 57 | 42/100 | 0.6s | 48% | 100% | 41% |
| Nevada | 55 | 41/100 | 0.5s | 57% | 96% | 57% |
| Louisiana | 51 | 39/100 | 0.7s | 44% | 91% | 50% |
| Mississippi | 20 | 30/100 | 1.7s | 56% | 94% | 63% |
How We Audit Plumbing Websites
Data Collection
We identify plumbing businesses through Google Maps, then visit each company's website using a headless browser that simulates a real visitor. Every site is checked for speed, security, lead capture, trust signals, SEO fundamentals, mobile experience, and content depth.
What We Measure
- Page load speed (headless browser measurement)
- SSL security and HTTPS redirect
- Lead capture: online booking, contact forms, click-to-call, after-hours capture
- Trust signals: reviews displayed, license numbers, industry certifications
- SEO fundamentals: meta tags, structured data, XML sitemap
- Mobile experience: responsive design, sticky contact options
- Content depth: service area pages, about page, blog
Scoring
Each website receives an Plumbing Website Index score from 0 to 100 based on six weighted categories: Speed (20%), Trust (20%), Lead Capture (25%), SEO (15%), Content (10%), and Mobile (10%).
Sample Size
This report is based on 1,569 plumbing websites, of which 1,569 received in-depth audits with 100+ data points each.
Limitations
Our audits measure website quality, not business quality. A company with a low-scoring website may still provide excellent plumbing service. Scores reflect online presence only.
Last updated: March 2026
Explore by State
Texas
466 sites · Score: 45/100
Florida
415 sites · Score: 47/100
Arizona
132 sites · Score: 45/100
Tennessee
90 sites · Score: 43/100
North Carolina
90 sites · Score: 40/100
South Carolina
61 sites · Score: 42/100
Georgia
60 sites · Score: 37/100
Oklahoma
58 sites · Score: 40/100
Alabama
57 sites · Score: 42/100
Nevada
55 sites · Score: 41/100
Louisiana
51 sites · Score: 39/100
Mississippi
20 sites · Score: 30/100
All Cities
Jacksonville, FL
41 sites · 53/100
Dallas, TX
38 sites · 49/100
Tampa, FL
38 sites · 43/100
Las Vegas, NV
38 sites · 42/100
Phoenix, AZ
37 sites · 50/100
San Antonio, TX
37 sites · 46/100
Orlando, FL
32 sites · 56/100
Austin, TX
31 sites · 48/100
Tucson, AZ
30 sites · 39/100
Charlotte, NC
27 sites · 40/100
Mesa, AZ
25 sites · 50/100
Fort Worth, TX
25 sites · 57/100
Oklahoma City, OK
24 sites · 36/100
Miami, FL
24 sites · 52/100
St. Petersburg, FL
23 sites · 43/100
Sarasota, FL
22 sites · 51/100
Atlanta, GA
22 sites · 36/100
Nashville, TN
21 sites · 45/100
Fort Myers, FL
21 sites · 36/100
Greenville, SC
21 sites · 41/100
Plano, TX
20 sites · 43/100
Clearwater, FL
19 sites · 43/100
Cape Coral, FL
19 sites · 42/100
Chattanooga, TN
19 sites · 45/100
Tulsa, OK
18 sites · 39/100
El Paso, TX
18 sites · 34/100
Baton Rouge, LA
18 sites · 41/100
Durham, NC
18 sites · 40/100
McKinney, TX
18 sites · 43/100
Raleigh, NC
18 sites · 41/100
Knoxville, TN
18 sites · 43/100
Conroe, TX
17 sites · 47/100
Katy, TX
17 sites · 51/100
Boca Raton, FL
17 sites · 44/100
Round Rock, TX
17 sites · 42/100
West Palm Beach, FL
17 sites · 48/100
Port St. Lucie, FL
17 sites · 44/100
Ocala, FL
17 sites · 41/100
Corpus Christi, TX
16 sites · 30/100
Lakeland, FL
16 sites · 46/100
Pearland, TX
16 sites · 44/100
Memphis, TN
15 sites · 40/100
League City, TX
15 sites · 37/100
New Braunfels, TX
14 sites · 36/100
Sugar Land, TX
14 sites · 51/100
Pensacola, FL
14 sites · 48/100
Huntsville, AL
14 sites · 37/100
Fort Lauderdale, FL
13 sites · 60/100
Gilbert, AZ
13 sites · 36/100
Marietta, GA
13 sites · 43/100
Mobile, AL
13 sites · 49/100
Houston, TX
12 sites · 51/100
Irving, TX
12 sites · 37/100
Coral Springs, FL
12 sites · 45/100
Savannah, GA
12 sites · 35/100
Frisco, TX
12 sites · 52/100
Georgetown, TX
12 sites · 56/100
Henderson, NV
12 sites · 39/100
Arlington, TX
12 sites · 54/100
Scottsdale, AZ
12 sites · 45/100
Birmingham, AL
12 sites · 43/100
Lafayette, LA
11 sites · 36/100
Chandler, AZ
11 sites · 30/100
Denton, TX
11 sites · 51/100
Columbia, SC
10 sites · 42/100
Midland, TX
10 sites · 36/100
The Woodlands, TX
10 sites · 46/100
New Orleans, LA
10 sites · 37/100
Wilmington, NC
10 sites · 32/100
Explore by Problem
No HTTPS Redirect
60% of sites affected
No Specials or Coupons Page
56% of sites affected
No Service Area Pages
53% of sites affected
No Online Scheduling
50% of sites affected
No License Number Displayed
48% of sites affected
No LocalBusiness Schema Markup
47% of sites affected
No Contact Form
46% of sites affected
No Industry Trust Badges
43% of sites affected
No Blog or Content Hub
42% of sites affected
No After-Hours Lead Capture
39% of sites affected
No "Licensed & Insured" Mention
36% of sites affected
Phone Number Mismatch with Google
36% of sites affected
Real Plumbing Website Audit Reports
These are real audits from our database. Click any report to see the full diagnostic.
MVP Plumbing
mvpplumbingpro.net
~10-18 missed leads/mo
Plumbing Outfitters
plumbingoutfitters.com
~7-13 missed leads/mo
ProFlo Plumbing
profloplumbing.co
~3-6 missed leads/mo
Williams Plumbing & Drain Service
williamsplumbinganddrain.com
~48-89 missed leads/mo
E.R. Services
erservicesclt.com
~23-42 missed leads/mo
Proven Plumbing & Air
callproven.com
~21-39 missed leads/mo
Village Plumbing, Air & Electric
villageplumbing.com
~48-89 missed leads/mo
Will Fix It
willfixit.com
~48-89 missed leads/mo
CORE Plumbing & Drain Cleaning
coreserviceco.com
~4-7 missed leads/mo
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